The catalog is a powerful marketing tool that helps large and medium-sized to promote their services and present their products in the most aesthetically pleasing and informative way.
There are several types of catalogs.
The main goal of the company catalog is to create a good brand image for a company.
Usually, those catalogs are filled with vivid illustrations and information about employees, company history and values, partners, services, and other details.
They are handed out at conferences and industrial trade events, so they are usually of the highest quality and printed on a thick coated paper.
Secondly, product catalogs that have a larger audience.
Their main purpose is to promote your services.
They are usually made in large quantities and made with offset printing.
And finally, informative catalogs that tell about the company's updates, news, and special offers.
For this type, the medium-thick paper is used with offset printing.
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